Q and A’s

Enjoying fairytale 537585

How do we connect through stories?​

“There is no greater agony than bearing an untold story inside you” – Maya Angelou​ Everyone has a story worth telling. It is through stories that we connect with each other and share the common essence of what makes us human. Stories are the way we learn about the many different journeys that people have taken to get to where they are now.  There are as many stories as there are people on the planet,

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Vicki Hansen composing music on the go

How important is music in a promotional video that you have created for social media marketing?

If you’re wanting to make a professional video, either as an advertisement for your business, for corporate training or marketing your products or services, or any other type of video, then it’s important to think about the impact of the music you choose to accompany your video story. Often the video production house will choose the music to go with your video  but it’s always good to consider your brand and whether the music represents

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Storycast video discovery session

What happens during a video discovery session?

When you decide to make a video to promote yourself or your business, it’s necessary to have a video discovery session. Director of Storycast Vicki Hansen, explains how it works. What can I expect during a video discovery session? During the session we’ll be looking at what kind of branding or image you want to portray in your video.  This is essential is it determines the overall look and feel of your video. What kind

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Have you ever thought that you’d like to share your story on video?

Have you ever thought that you’d like to share your story on video?

I’d like to tell you about my own journey with video, which began about 12 years ago. One night I was at a business networking event and a man was talking about YouTube.   He told us that after putting up a video on YouTube, received about 50 views overnight.  After a week or so that number grew, and then after several months it had grown to 48,000 views. You might think that number doesn’t

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How important is it to have a professional video for your website?

How important is it to have a professional video for your website?

In today’s digital world, businesses, both big and small, need a website.  The web has a much wider reach than other forms of advertising – so marketing your business online is essential these days.  Here are some statistics you may find interesting: 75% of executives watch work-related videos on business websites at least once a week [Source: Forbes]  59% of executives would watch a video rather than read text if both options are available [Source:

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How can video promotion on social media make a difference to your business?

How can video promotion on social media make a difference to your business?

Did you know that there are nearly 3 billion social media users worldwide? Here are some interesting facts about social media: Facebook is the most popular social media platform.  90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.  Users spend an average of 2 hours and 22 minutes per day on social networks and messaging. 45% of people watch more than an hour of Facebook or YouTube

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