In today’s digital world, businesses, both big and small, need a website.
The web has a much wider reach than other forms of advertising – so marketing your business online is essential these days.
Here are some statistics you may find interesting:
- 75% of executives watch work-related videos on business websites at least once a week [Source: Forbes]
- 59% of executives would watch a video rather than read text if both options are available [Source: Forbes]
- 65% of executives visit a vendor’s website after watching a video [Source: Forbes]
- Internet users spend 88% more time on your website if there is video present [Source: Mist Media]
Video marketing is a very effective way of advertising online.
Even when potential clients are not watching the video, a video on your website that is well-produced and looks slick implies authenticity and legitimacy. It shows a lot of willingness to invest in yourself and your business and helps to build trust in your brand.
Secondly, by integrating the use of multimedia – and in particular videos – you are communicating your message on multiple levels, using spoken word, visual imagery, music and text. Videos engage potential clients; enhance your website’s look and increase interest in you and your product or service.
Another important factor is that professional videos for any website will improve search results.
- A professional video is over fifty times more likely to rank well than a plain text-site in the search engine.
- Businesses that have videos on their websites have 41% more (Aberdeen group) web traffic from searches than sites that don’t use video at all.
- Video also drives organic traffic up by 157%. (Brightcover) You can capitalise on this by having a video or videos on the landing pages of your website.
- Embedding videos on landing pages can increase conversions by 80%. (Eyeview digital)
Most of us do not like reading long articles – preferring to watch a video. It is also said that visual information is far better retained than textual information. Studies show that viewers retain 95% of a video’s message compared to 10% when reading text. (Insivia)